Pandora has launched its summer collection campaign, featuring global artist Tyla, who also serves as the brand’s global ambassador. The campaign highlights four distinct collections now available: Essence, Timeless, Moments, and Me.
The Essence collection draws inspiration from windswept ocean fronts, introducing two new textured designs. One features a dynamic twisted texture, suitable for everyday wear, while the other showcases a rippled, wave-like surface that captures nature’s rhythm. These textures are crafted into rings, bracelets, and earrings, designed with stacking and layering in mind.
In contrast, the Timeless collection offers bold-colored stones paired with refined metal finishes. This collection adds a fresh touch to classic pieces such as tennis bracelets and earrings.
The Summer Pandora Moments collection is inspired by the ocean’s hidden treasures, filled with sea-themed designs that serve as meaningful keepsakes embodying memories and stories.
Pandora Me introduces a new design approach with mini dangle charms featuring inlaid man-made stones and Murano glass shaped into symbolic and animal motifs. This collection also debuts new design elements: a 14k gold-plated texture created with a diamond-point technique and sterling silver maxi links, both showcased in two new bracelets.
This summer launch encourages embracing bold self-expression and newness, perfectly aligning with the carefree spirit of the season and fostering genuine connections.
