India’s P N Gadgil Jewellers unveiled Litestyle on Tuesday, a new sub-brand focused on lightweight and lower-carat jewellery, catering to consumers seeking budget-friendly options amid soaring gold prices.
Gold prices have surged sharply in recent months, outpacing consumers’ budgets, explained Saurabh Gadgil, chairman of the Pune-based company, in a Reuters interview. The lightweight jewellery segment is expanding rapidly at about 30% annually, prompting the company to plan 12 Litestyle store openings this year to capture this growing market.
Local gold prices hit a record ₹101,078 per 10 grams on Monday, up 29% in 2025 following a 21% rise in 2024. Consumers are gradually adapting to higher prices, with Gadgil projecting a 30% to 35% revenue increase for the fiscal year ending March 2026.
He also noted rising investment demand for gold and silver, driven by their stronger returns compared to other asset classes.
