O Gold, the UAE’s first Emirati fractional gold and silver ownership app, has announced a strategic partnership with Emirates Gold, one of the region’s most reputable and long-standing refineries. This collaboration will provide O Gold’s growing user base of over 75,000 active investors with seamless access to a wider range of certified gold products at competitive, refinery-direct prices — all delivered with the convenience and speed of the O Gold Wallet.
The partnership represents a major advancement in making precious metals investment more accessible and transparent for everyday investors across the UAE. By integrating O Gold’s innovative fractional ownership platform with Emirates Gold’s certified refinery products, users can now invest in physical gold with greater confidence and ease.
Bandar Alothman, Founder of O Gold, emphasized the significance of the alliance: “Our partnership with Emirates Gold marks a pivotal moment for O Gold and our users. We are dedicated to democratizing access to precious metals. Working directly with a respected refinery like Emirates Gold ensures our users receive authentic, high-quality gold at competitive prices, all within the familiar and user-friendly O Gold app.”
Emirates Gold, renowned for its stringent quality controls and adherence to global standards, expressed strong enthusiasm about the collaboration. CEO Abhijit Shah said, “We are proud to partner with O Gold, a pioneering platform revolutionizing precious metals investment in the UAE. This partnership underscores our commitment to providing secure, transparent, and world-class precious metals solutions. Together, we are setting new standards of accessibility and trust, empowering a new generation of investors with direct access to certified gold.”
Established in 1992, Emirates Gold is the UAE’s oldest gold and silver refinery, boasting over 33 years of expertise and influence in the Middle East’s precious metals market. This partnership grants O Gold users exclusive access to a broader portfolio of UAE Good Delivery certified gold and silver bars and coins, sourced directly from Emirates Gold at competitive rates and delivered securely to customers’ doorsteps.
By combining Emirates Gold’s decades-long legacy of excellence with O Gold’s cutting-edge digital platform, the partnership reinforces both brands’ shared commitment to transparency, trust, and investor empowerment. This alliance further strengthens O Gold’s position as the region’s leading platform for real-asset ownership.
